Business Development and Branding
Lava Cheese is an Icelandic cheese crisp brand that we took from 0-7 markets. We took the idea from its inception to a complete product, ready to be sold on international markets.
Branding, marketing, sales and fundraising were all a part of our role in Lava Cheese. With Lava Cheese we doubled sales year-over-year for 3 years and raised the largest funding round on Funderbeam (an equity crowdfunding platform) that they had seen.
The product was in the luxury category of FMCG and the packaging was designed to stand out with paper texture and rich illustrations - since most of the products scream for attention, Lava Cheese got attention by being silent.