Heilabrot / Piece of mind
Gold Prize 2020 - FÍT
(Art Director's Club Iceland)
Moving Image Graphic Design
Broadcasting Design / Branding for TV
Heilabrot is a TV Series that tackles mental health by removing existing taboos and changing the way people view mental health.
Our role was to create a title sequence, infographic animations and credits.
Heilabrot was awarded the Gold Prize at the Icelandic Art Directors Club
"List mætir tækni - undirstrikar efnið mjög vel, sem heldur manni við efnið. Milliskiltin brjóta þáttinn vel upp, hreyfimyndin truflar ekki, letrið undirstrikar orðin/hugtökin, og maður missir ekki samhengið heldur bætir við. Góð hönnun."
"Art meets technology - defines the subject very well and keeps the viewer engaged. The inbetween animations help define the chapters and helps the subject at hand. The typography sets the tone and adds to the overall context. Good Design."
The brief called for a short intro with an instant visual impact.
The solution was to create fragmented snapshots that escalated to a clear typographic ending.